How We Turned an Office Into a Fridge: CGI Magic with Clear Premium Water in Ahmedabad

In a world where digital storytelling constantly evolves, CGI (Computer-Generated Imagery) is revolutionizing the way brands connect with audiences. At Udan Chooo Productions, we recently harnessed the power of this trend to deliver a standout visual experience for our client, Clear Premium Water — by turning their Ahmedabad office, Shivalik Shilp, into a massive fridge.

Yes, you read that right. The entire façade of their office building was transformed into a hyper-realistic, digitally animated fridge, packed with icy cold bottles of Clear. All thanks to CGI wizardry that not only captured attention online but also sparked conversations across the city and beyond.

CGI Magic with Clear Premium Water

The Rise of CGI in Branding

CGI is no longer just for Hollywood blockbusters. It's becoming a powerful tool in advertising, allowing brands to create jaw-dropping visuals without the constraints of real-world logistics. From billboards that appear to burst into flames to skyscrapers morphing into product displays, CGI content thrives on shock, awe, and shareability.

Recent trends show that brands using CGI for marketing see up to 65% higher engagement on digital platforms. When used smartly, CGI content can go viral and generate millions of organic impressions — and that's exactly what we aimed for with Clear.

Why Ahmedabad Was the Perfect Canvas

Ahmedabad, one of India’s fastest-growing cities, is not only known for its booming commercial infrastructure but also for its young, internet-savvy population. With over 4 million active social media users, it’s a city where trends catch on quickly — and where innovative visual content thrives.

Shivalik Shilp, Clear’s HQ, is an iconic commercial space in Ahmedabad. Its glass façade offered the perfect playground for creating a believable CGI illusion. The final result? Viewers saw an enormous fridge stacked with Clear bottles, glistening with condensation, ready to refresh.

What Made This Campaign Work

• Location Relevance: Clear’s headquarters became the star of the campaign, making the content feel local and authentic.

• Visual Shock Value: A fridge the size of a building? Unforgettable.

• Platform Optimized: The video was designed for short-form vertical platforms like Instagram Reels and YouTube Shorts, where CGI trends dominate.

• On-Brand Messaging: Cool, crisp, and clear — exactly like the product.

Final Takeaway

CGI isn’t just a trend — it’s the future of digital storytelling. With this campaign, Clear Premium Water made a bold statement, showing that even something as everyday as bottled water can become a viral sensation with the right creative twist.

At Udan Chooo Productions, we’re proud to help brands push the boundaries of imagination. If you're a brand looking to create unforgettable visual campaigns that connect with the next-gen audience, you know where to find us.