Clear Premium Water x TPL Season 6: Where Sports, Bollywood, and Branding Serve Big in Mumbai
- Ayan Ganguli
- Apr 12
- 4 min read
When world-class tennis meets cutting-edge advertising, the result is a visually striking campaign that speaks volumes. That’s exactly what unfolded when Clear Premium Water teamed up with the Tennis Premier League (TPL) Season 6 for a powerful digital video campaign (DVC) — shot right in the heart of Mumbai at the iconic Cricket Club of India (CCI).
This wasn’t just any sports collaboration. It was a high-octane blend of global tennis talent, Bollywood star power, and one of India’s fastest-growing packaged water brands coming together to deliver a campaign that served storytelling with style.

What is the Tennis Premier League (TPL)?
The Tennis Premier League (TPL) is one of India’s most exciting tennis formats, reimagining how audiences engage with the sport. Founded in 2018, the league features a fast-paced, 20-point format and a franchise-based model similar to the IPL, but exclusively for tennis. With the goal of promoting both Indian and international tennis talent, TPL has grown rapidly in viewership, participation, and brand partnerships.
Now in its 6th season, the league unites eight franchise teams, each backed by celebrities and entrepreneurs from Bollywood and Indian business, making it the perfect platform for brands like Clear Premium Water to connect with a dynamic and youthful audience.
Star-Packed Franchises and Bollywood Connect
Each of the eight TPL teams brings a unique blend of sports excellence and celebrity flair. Bollywood stars and sports legends serve as team owners, ambassadors, or public faces, making the league a heady cocktail of pop culture and competitive sport.
Here’s a closer look at the teams and their standings after Day 2:
Hyderabad Strikers – Led by Harriet Dart and Hugo Gaston, this team claimed the top spot with dominant performances in all categories.



Mumbai Eagles – Featuring Zeynep Sonmez, this team showed consistency, finishing second in the standings.


Rajasthan Rangers – Backed by Rohan Bopanna and featuring Arthur Fery, the team is known for their resilient play and currently sits in third place.



Bengaluru SG Pipers – Featuring players like Gabriela Knutson and Anirudh Chandrasekar, they’ve emerged as serious contenders.



Gujarat Panthers – Home to Sumit Nagal and Ekaterina Kazionova, a powerful mix of local and international talent.
Bengal Wizards – With names like Kamilla Rakhimova and Niki Poonacha, this team has displayed flair despite close matches.



Punjab Patriots – Represented by Saketh Myneni and Akanksha Nitture, this team continues to fight hard with a balanced squad.
Featuring Global Tennis Stars
Our campaign with Clear Premium Packaged Water featured some of the finest international and national athletes, showcasing their passion, preparation, and personality:
Women Athletes:
Zeynep Sonmez (Mumbai Eagles) – A powerhouse from Turkey with remarkable agility.
Elina Avanesyan (Punjab Patriots) – A top-tier WTA competitor known for her precision.
Harriet Dart (Hyderabad Strikers) – The British star brought fierce determination to the court.
Men Athletes:
Sumit Nagal (Gujarat Panthers) – India’s rising tennis icon and Davis Cup player.
Hugo Gaston (Chennai Smashers) – The French shot-maker renowned for his creativity.
Arthur Fery (Rajasthan Rangers) – A talented British player with a tactical edge.
Mukund Sasikumar (Punjab Patriots) – One of India’s most promising tennis prospects.
Venue Spotlight: Cricket Club of India (CCI), Mumbai
The DVC was shot at the legendary Cricket Club of India (CCI) in Mumbai, a venue steeped in sporting legacy. Located in the heart of the city, CCI offered a visually rich and authentic setting. Its historic charm, elite reputation, and green tennis courts added an elevated aesthetic to the campaign — perfectly aligning with Clear Premium Water’s brand identity of purity and excellence.
The Campaign: Clarity Meets Performance
As the official hydration partner, Clear Premium Water stood out as more than just a bottle — it became a symbol of clarity, energy, and elite performance. The DVC captured athletes in moments of focus, prep, and play — always hydrated, always ready.
Whether it was mid-match refreshment or a post-game cool-down, Clear bottles were a silent but strong presence. The visuals were crisp, the tone energetic, and the narrative was crafted to connect with audiences who value health, hustle, and hydration.
Why This Campaign Hit the Sweet Spot
Bollywood + Sports Synergy – Perfect mix of mass appeal and niche interest.
High-Performance Storytelling – Clear Water as a part of the athlete’s routine, not just a product placement.
Digital-First Design – Built for Instagram reels, YouTube shorts, and viral visibility.
SEO-Optimized Themes – Targeting search terms like Tennis Premier League India, sports sponsorships in Mumbai, Bollywood in tennis, hydration for athletes, and Clear Premium Water brand campaigns.
Final Serve
The collaboration between Clear Premium Packaged Water, TPL Season 6, and Udan Chooo Productions brought together sport, celebrity, and visual creativity — all within the city that never stops hustling: Mumbai.
From the courts of CCI to screens across India, this campaign served more than just water — it served inspiration, style, and a winning brand story.
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